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F1 media strategy will get a modern facelift - Ecclestone

F1 media strategy will get a modern facelift - Ecclestone

  • Published on 10 Apr 2014 11:58
  • comments 0
  • By: Rob Veenstra
Bernie Ecclestone has agreed to race formula one into the digital age. Early this week, Ferrari boss Stefano Domenicali urged the F1 chief executive to embrace the internet, as the "young generation" does not want "to see an entire race for one and a half hours".

A report by the Bloomberg news agency said the official F1 website is only the 39th most popular among rival sports, worryingly outpaced by the likes of Egyptian soccer and American entertainment wrestling. The report said chief executive Ecclestone has until now resisted embracing the internet to protect the huge revenue stream of exclusive television rights.

Now, Bloomberg reports that F1's media strategy will get a modern facelift as quickly as June of this year. The report said the sport will have a new website and 'app' that offers subscription-only video options, improving on the current three minute race highlights edit put to music. "We're planning a new app; it's a decent-size project," Ecclestone confirmed. "It's something that we are working to get right."

The 83-year-old warned, however, that television will continue to be the "mainstay" of F1 coverage. And he said fans will be charged for the new 'app'. "We don't do things for free," said Briton Ecclestone. (GMM)
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Formula 1 Calendar - 2024

Date
Grand Prix
Circuit
-
Bahrain
29 - Mar 2
Bahrain
Bahrain International Circuit
7 - Mar 9
Saudi Arabia
Jeddah Street Circuit
22 - Mar 24
Australia
Albert Park
5 - Apr 7
Japan
Circuit Suzuka
19 - Apr 21
China
Shanghai International Circuit
3 - May 5
United States of America
Miami International Autodrome
17 - May 19
Italy
Autodromo Enzo e Dino Ferrari
24 - May 26
Monaco
Monte Carlo
7 - Jun 9
Canada
Gilles Villeneuve
21 - Jun 23
Spain
Circuit de Catalunya
28 - Jun 30
Austria
Red Bull Ring
5 - Jul 7
United Kingdom
Silverstone
19 - Jul 21
Hungary
Hungaroring
26 - Jul 28
Belgium
Spa-Francorchamps
23 - Aug 25
Netherlands
Circuit Zandvoort
30 - Sep 1
Italy
Monza
13 - Sep 15
Azerbaijan
Baku City Circuit
20 - Sep 22
Singapore
Marina Bay Street Circuit
18 - Oct 20
United States of America
Circuit of the Americas
25 - Oct 27
Mexico
Autodromo Hermanos Rodriguez
1 - Nov 3
Brazil
Interlagos
22 - Nov 24
United States of America
Las Vegas Street Circuit
29 - Dec 1
Qatar
Losail International Circuit
6 - Dec 8
United Arab Emirates
Yas Marina Circuit
See full schedule

Formula 1 Calendar - 2024

Date
Grand Prix & Circuit
-
Bahrain Bahrain International Circuit
29 - Mar 2
Bahrain Bahrain International Circuit
7 - Mar 9
Saudi Arabia Jeddah Street Circuit
22 - Mar 24
Australia Albert Park
5 - Apr 7
Japan Circuit Suzuka
19 - Apr 21
China Shanghai International Circuit
3 - May 5
United States of America Miami International Autodrome
17 - May 19
Italy Autodromo Enzo e Dino Ferrari
24 - May 26
Monaco Monte Carlo
7 - Jun 9
Canada Gilles Villeneuve
21 - Jun 23
Spain Circuit de Catalunya
28 - Jun 30
Austria Red Bull Ring
5 - Jul 7
United Kingdom Silverstone
19 - Jul 21
Hungary Hungaroring
26 - Jul 28
Belgium Spa-Francorchamps
23 - Aug 25
Netherlands Circuit Zandvoort
30 - Sep 1
Italy Monza
13 - Sep 15
Azerbaijan Baku City Circuit
20 - Sep 22
Singapore Marina Bay Street Circuit
18 - Oct 20
United States of America Circuit of the Americas
25 - Oct 27
Mexico Autodromo Hermanos Rodriguez
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Brazil Interlagos
22 - Nov 24
United States of America Las Vegas Street Circuit
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Qatar Losail International Circuit
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United Arab Emirates Yas Marina Circuit
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